Monday, 3 June 2013

Plonk patsy

Wei Hong commented on ST’s link:

The Age
2 July 2013
Our grasp of wine’s class and worth is shaky. Several scathing studies suggest we are suckers for mystique, marketing and the price-tag driven power of suggestion.
Lay people aside, numerous studies have demonstrated that even wine experts are unable to distinguish between average and expensive wines in blinded tests.

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